Google uproxy
The Safety VPN
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A Simple Brand Mark
The Safety VPN
Google had the VPN technology long before VPN was an acronym. With internationalised work and communication proliferating, the time was right to package and launch a product. Deemed "Your private access to the open internet" the key to the brand positioning was the encouragement of non-illicit usage, instead weighting emphasis heavily on the security benefits of encrypted IPs.
A Simple Brand Mark
The Safety VPN
A Simple Brand Mark
The Safety VPN
A Simple Brand Mark
The OUTCOME
Balls (data) navigate the complex and attractive obstacle course (the internet) to arrive in safe order. The trail of their journey makes for a positive and reliable design language.
