Unbiased
Campaign Identity and Landing Page
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A Simple Brand Mark
Marketing Landing Page
Unbiased, a leading IFA recommendation platform, looked to leverage the benefit of targeting their service by age demographic against a backdrop of generational financial warfare, exacerbated by media language biases such as "Homeowning Boomers" and "Lazy Gen-Z".
A Simple Brand Mark
Marketing Landing Page
A Simple Brand Mark
Marketing Landing Page
A Simple Brand Mark
Large scale OOH
Digital Campaign
Small Use – Events
The OUTCOME
An art direction inspired lightly but coherently from the visual vernacular of protest – the homedrawn placard outside the front gate of the local council building meant the otherwise corporatised and overlooked service was able to draw the attention to of new demographics.
