Atlantic House
A stable brand for uncertain times
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A Simple Brand Mark
Atlantic House discovered they had two distinct audiences (independent Financial Advisory and Instituional Investors). These sometimes had contradictory perspectives and expectations. To address this we separated their proposition in two – Atlantic House and Albermarle – and branded them independently for each market segment.
A Simple Brand Mark
A Simple Brand Mark
A Simple Brand Mark
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The OUTCOME
A satisfying visual language. The ocean at different rates of unrest became the visual language for market volatility.
