Google had the VPN technology long before VPN was an acronym. With internationalised work and communication proliferating, the time was right to package and launch a public product. Deemed "Your private access to the open internet" the key to the brand positioning was the encouragement of non-illicit usage, instead weighting emphasis heavily on the security benefits of encrypted IPs.

The Solution

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Balls (data) navigate the complex and attractive obstacle course (the internet) to arrive in save order. The trail of their journey makes for a positive and reliable design language