So much to do. So little time. So make an app and a brand that can organise endless to-do lists by priority. With Eddy, a simple algorithm measures and learns tasks by both their importance and urgency to help users focus on what's impactful and discard the extraneous.

With strong user uptake and retention, the app, but moreover the potential for the brand attracted interest from partners on neighbouring industries. Eddy was successfully acquired in 2022.