As Studio Amer Launches, we sat down with founder Jordan Amer, to ask the questions you

What's the hardest art about starting a studio?

Where do you see the studio in 5 years.

Did you always want to run your own office?

How tireless was the search for the studio name?

Far more than it should have been.

What's the most valuable experience you're bringing from previous career to the new operation

What's the one piece of advice you still hold dear.
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When did you start your own business and what were the most important career steps before that?

What does your daily routine look like?

Is there someone or something that has influenced your sense of style?

Style's long been a debated term in design corridors, and I'll swerve the cutural essay there. I will say that too often the focus on on design discussion is aesthetic. Does this do what it's supposed to do